In this video, Paul suggested, from the perspective of an agent and investor, is to focus on topics that retail sellers would want to know. Topics that have a real value from the point of view of a seller. On your website, create a page that will answer a lot of questions. Do your research first on your topic as much as you can so that you can provide value and hit these retail sellers at the pain points and then provide answers to the questions that they have.
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